A properly optimized website will increase traffic, client interaction, and sales. Your positioning on search engines is essential for any online marketing strategy.
Search Engine Optimization (SEO) is a process that attempts to improve your website’s search engine rankings with search engine provides like Google, Bing, Yahoo, and others.
How does it work?
Search engines routinely crawl the web looking for website information. Many factors affect your websites search engine ranking such as:
- Does your website have a valid sitemap file?
- Are your page titles and urls optimized?
- Are your pages keyword optimized for content that your visitors may be looking for?
- Do other websites link to your website?
- Are the search engines crawling your website?
Google Analytics
Google Analytics is a testing tool that tracks the amount a visitors you get to your site. This helps to see if the SEO is working and that people are coming to your site.